Twitter has become one of the major players when it comes to marketing on social networks.
The truth is that because it has a free API , anyone can create an application to connect to twitter and offer users additional utilities.
On the other hand, twitter is widely used among users of mobile devices, so if you are interested go to the sector, this is your social network. So without further ado, here I leave my 5 tips to improve your marketing on twitter:
1. WITH TWITTER YOU CAN ACCESS PEOPLE WHO WOULD NOT HAVE ACCESS IN REAL LIFE
Twitter is already part of everyday life of many people, including any famous or important person you could imagine.
Do not think only in the famous TV, anyone who has any relevance in your industry is a worthy goal to be "attacked" (in a good sense, do not jump the gun yet).
Thanks to twitter I have had the opportunity to talk with many experts of online marketing in this country, people who are working in companies of first division, which I would have been impossible without the help of twitter.
A little trick, when you share something on twitter and want to a specific person know, be sure to include your twitter user in the text (eg josecabellonet ). This makes it virtually certain to read your tweet.
2. POST AT DIFFERENT TIMES AND THUS REACH DIFFERENT MARKETS
A recent study said that from 24 tweets a day begins to decrease the interest of your followers what you post. That is, you can post 24 times! a day without your tweets hang tag spam.
Note that in twitter we are not constantly watching everything that people post. Therefore, at different times, have different audiences . A good idea is to publish several times at different times during the day the same contents to check the level of acceptance they have.
If you will publish it 24 times in a row in Facebook , surely a friend or fan would eventually overwhelmed. However as twitter is so ephemeral and so "when" your posts fall falling rapidly in your timeline.
3. CREATE LISTS
Create lists is something that many people talk, but then end up not really know how to do. You can create lists to target your message by different niches or types of markets.
This will also serve to organize the people you follow thematic and quickly see what's on about a subject. You can use it to retweet some interesting tweets and then post something making direct references to these people.
4. USE SOME TOOLS THAT YOU HAVE AT YOUR DISPOSAL
Like I said earlier in this article, thanks to twitter has an open API, any company can develop applications that add features and make life easier for users. Here I put some interesting tools:
twxplorer - An interesting tool that lets you perform advanced searches, you know which terms are most popular, etc.
sproutsocial - with sproutsocial can schedule your posts, connect multiple social networks and get detailed analyzes of all your activity.
crowdbooster - Crowdbooster offers analytical tools that will help you increase your online presence.
HootSuite - The tool of choice for Community Managers. Hootsuite allows you to add all the profiles of social networks where you have presence. You can schedule your tweets, quickly see who makes you retweet or mention that make you. Very comfortable and easy to use.
5. YOU CAN HAVE MULTIPLE ACCOUNTS AT ONCE
Perhaps scathing not find him useful, but create multiple accounts for multiple profiles you can be very useful. You could even target different niches for each account.
Undoubtedly this will take more work because you have to be aware of several different accounts, but if you use a tool like Hootsuite, it is certain that you will find extremely easy to control all accounts at once.
The key to twitter is to interact with people and share interesting content for your audience. The better the content you share, the more likely you are to other users share your tweets.